VisionKL – Monday, March 2, 2015
Life simply seems so much more interesting as an adult to a child – one can become astronauts, pilots, doctors and policemen, do grown up things and earn money that a kid could spend without having to ask their parents. As fun as toy stethoscopes, games of cops and robbers and colourful Monopoly money were, it just wasn’t enough. Most of us longed for more. Then in 2012, a new player entered the world of kids’ entertainment in Malaysia – KidZania Kuala Lumpur. Touted as ‘an interactive learning and entertainment experience’ formed by ‘creating a kid-centric city experience designed to educate and inspire kids’, it was every child’s dream come true. Not only could they now choose from over 90 dream professions, they could even earn kidZos (the special currency) and use it to pay for goods and services in this real, functioning city…just like an adult!
Three years on and numerous awards later, KidZania Kuala Lumpur is set to become even bigger and better as it unveiled a slew of activities, earning bonuses and a brand new loyalty programme at its third birthday bash on February 28 this year. In conjunction with its third anniversary, the first 100 visitors to KidZania Kuala Lumpur were given free entry on the day itself and visitors were treated to special performances by the KidZania Kuala Lumpur dance troupe, as well as from percussionists and musical bands, before the event was topped off with an exhilarating lion dance.
Lucky kids from the Rumah Solehah and Keluarga Besar Norlina Alawi Berhad homes also got to experience KidZania Kuala Lumpur for the first time in a trip sponsored by Themed Attractions and Resorts Sdn Bhd, giving them the opportunity to learn and play in an interactive yet educational environment like no other. “It’s been three years since we’ve launched KidZania Kuala Lumpur, and since then we’ve catered to well over a million visitors,” said Susanah Abdul Rani, Governor of KidZania Malaysia and Singapore, who joined other dignitaries in a cake-cutting ceremony to officiate the event.
“We are very proud to be able to provide Malaysia with KidZania’s unique and effective method of learning through role-play, and as we move forward, we will continue to add value to the KidZania experience by better enhancing our educational offerings as well as the reach and benefits of our various programmes.” At the event, KidZania Kuala Lumpur officially launched the KidZania Kuala Lumpur B KidZanian loyalty programme, which allows kids to become ‘CitiZens’ of Kuala Lumpur. They will receive a passport to carry and use it track their career and job accomplishments by way of passport stamps, earned by completing tasks or activities at the various KidZania establishments.
The number of stamps received is proportional to the speed of their advancement through the three stages of CitiZenship, which begins at ‘Entry’, goes up to ‘Distinguished’, and culminates in ‘Honourable’. The different levels of citizenship each come with corresponding benefits, including preferred access at the airport, discounts at the National Store of KidZania, and more kidZos to spend. Within the same day itself, children who signed up for the B KidZanian programme were also given 30% vouchers off KidZania Kuala Lumpur admission tickets and an added 10 kidZos in all earning establishments. As an added party treat, the management of KidZania Kuala Lumpur also gave away 300 party packs at 3pm, which included goodies from KidZania industry partners Allianz, HOYA, Pharmaniaga and PONEY to give everyone a reason to celebrate.
Located in Curve NX opposite the Curve shopping mall in Mutiara Damansara, KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognisable destinations in the form of ‘establishments’ sponsored and branded by leading international and local brands. Kids choose from over 100 different role-playing activities to earn money to spend or save as KidZania educates through experience, fostering the development of life skills without sacrificing fun.